Business Analytics, Dashboards & Data Insights
Turn Raw Data into Live Actionable Visual Intelligence & Real-Time Dashboards
Data is useless if it's scattered across twelve different SaaS tools, spreadsheets, and databases. DotDefence builds unified business intelligence systems and custom web dashboards that aggregate your critical metrics into a single real-time screen. From tracking customer acquisition costs (CAC) and lifetime value (LTV) to monitoring inventory turnover and automated sales ledgers (like DotServe Ekhata), we empower founders and executives to make informed, data-driven decisions with confidence.
What We Build & Offer
Custom Executive Dashboards & Portals
Bespoke, secure web dashboards built with Next.js and high-contrast charts, aggregating sales, revenue, active users, and operational KPIs in real time.
- Custom interactive charts (Revenue, Cohorts, Funnels, Retention)
- Role-based access control for leadership, finance & managers
- Real-time database connection with sub-second query caching
- One-click CSV, Excel, and PDF export capabilities
Event Tracking & User Funnel Diagnostics
Setting up clean, privacy-compliant event tracking across your web app or e-commerce store with PostHog and GA4 to map the exact customer journey.
- Comprehensive tracking plan and taxonomy document
- Custom event tracking (button clicks, form steps, purchases)
- Multi-step conversion funnel drop-off visualization
- User retention cohorts and session replay diagnostics
Automated Daily & Weekly Business Reports
Automated bot scripts that query your databases and send summarized executive KPI reports directly to your Slack, WhatsApp, or email inbox every morning.
- Daily automated revenue and lead summaries in Slack / WhatsApp
- Weekly executive digest email with trend comparisons
- Anomaly detection alerts (e.g. sudden drop in conversions or traffic)
- Zero manual spreadsheet compiling required
Multi-Source Data Pipelines & ETL Integration
Connecting data from payment gateways (Razorpay, Stripe), marketing ads (Meta, Google), CRMs, and internal databases into a centralized warehouse.
- Automated ETL pipelines extracting data from third-party APIs
- Centralized PostgreSQL / BigQuery / Supabase data warehouse setup
- Data cleaning, deduplication, and currency normalization
- Automated daily refresh schedules with error-handling logic
Customer Credit & Financial Ledgers (Ekhata)
Building custom accounting tools, credit balance ledgers, split payment tracking, and automated balance reconciliation (as proven in DotServe).
- Customer credit balance management and history tracking
- Automated payment reminder dispatches via WhatsApp / SMS
- Digital ledger PDF statements generation
- Audit trail with tamper-proof transaction logs
How We Work
Metric Scoping & Data Mapping
We identify the core North Star metrics and daily KPIs your business needs to track, and map where the raw data currently lives.
ETL & Pipeline Construction
We build automated data extraction pipelines from your payment gateways, databases, and advertising platforms into a clean schema.
Dashboard UI & Chart Engineering
We design and develop the web dashboard interface with custom interactive filters, time-range pickers, and exportable charts.
Alert Bots, Testing & Launch
We configure daily Slack/WhatsApp digest bots, set up anomaly alerts, verify data accuracy against source records, and hand over access.
Ready to build your Analytics & Insights project?
Get in touch with us to get a scoped proposal and timeline.